Dec 202018

Board Members - VisitScotland

Reference: 1591
Remuneration: £343.12 per day
Location: Various locations throughout Scotland
Closing date: 21 January 2019 at midnight

Scottish Ministers are looking to appoint up to three Members of the Board of VisitScotland. Two of the appointments will take effect from 1 April 2019 with the third from 1 September 2019.

Information about VisitScotland

VisitScotland is the lead Scottish Government Non-Departmental Public Body responsible for growing and developing Scotland's visitor economy and for advising Ministers on policy. It has wide statutory powers to promote tourism and has a budget of around £50 million per annum. It is largely funded by the Scottish Government, and the Cabinet Secretary for Culture, Tourism and External Affairs makes appointments to the Board which currently has nine members including the Chair.

Composition of the Board

Scotland's visitor economy is a key growth sector of the Scottish economy. The sector is an important player in raising Scotland's profile as an open, modern and internationally-facing economy, and has an important role to play in supporting inclusive growth, given its size and reach as an employer across Scotland. We're looking for a Board which will reflect this approach. VisitScotland's strategic direction of travel over recent years has seen the organisation move from a strict marketing and tourism role to a broader visitor economy agenda. This intake of Board members will allow us to broaden the range of skills and experience to drive forward that agenda and we look forward to welcoming new Board members from a wide variety of backgrounds, not specifically or necessarily from the tourism industry.

Supporting the Board is the Senior Management Team which is made up of the Chief Executive, four Directors and the Head of Human Resources.

Role of the VisitScotland Board

The Board has both a leadership and governance role and in pursuit of this dual role the Board will undertake the following:


  • provide strategic leadership, direction, support and guidance for VisitScotland;
  • act as ambassadors for Scottish tourism, conveying passion for Scotland's tourism product;
  • champion the work of VisitScotland with stakeholders across Scotland and beyond, representing VisitScotland at engagements, functions and meetings;
  • ensure that VisitScotland's public profile and its relations with news media and wider stakeholders is properly presented, communicating VisitScotland's core messages as appropriate;
  • work closely with the Cabinet Secretary for Culture, Tourism and External Affairs, the Scottish Government, Local Authorities, other stakeholders within the visitor economy , as well as the tourism industry to ensure that tourism remains at the top of the political agenda, is supported in a sustained manner and is recognised as a key contributor to the wider Scottish economy.


  • demonstrate high standards of corporate governance at all times;
  • promote commitment to the core values, policies and objectives set by Scottish Ministers, and ensure that VisitScotland fulfils these aims and objectives;
  • promote the efficient and effective use of staff and other resources by VisitScotland in accordance with the principles of Best Value;
  • ensure that it receives and reviews regular financial information concerning the management of VisitScotland; is informed in a timely manner about any concerns about the activities of VisitScotland; and provides positive assurance to the Scottish Government that appropriate action had been taken on such concerns;
  • ensure that Scottish Ministers are kept informed of any changes which are likely to impact on the strategic direction of VisitScotland or on the attainability of its targets, and determines the steps needed to deal with such changes.

Role of the Board Member

Board Members:

  • provide input to the achievement of VisitScotland objectives through the attendance at – and consideration of papers for – VisitScotland Board meetings;
  • contribute to the determination of policy, planning and resource allocation;
  • act as an ambassador for Scottish tourism and VisitScotland, representing the best interests of the Scottish tourism industry and the wider visitor economy, championing the work of VisitScotland and representing VisitScotland at functions and events;
  • align the work of VisitScotland, using his/her knowledge and experience, to the Scottish Government's priorities – investment, innovation, internationalisation and inclusive growth;
  • support the Chief Executive and the Executive team.

Knowledge and Experience

Scottish Ministers are looking to make up to three appointments to the Board and those appointed will demonstrate particular expertise in one of three areas:

  • experience of working for a large global hotel group or companies owning or developing such assets; or
  • current experience of digital development at a strategic level; or
  • knowledge and experience of financial and risk management with particular reference to audit processes and internal control of resources.

They would also expect applicants to:

  • provide a strategic view and contribute to policy and strategy formulation;
  • provide leadership and direction;
  • communicate and influence;
  • demonstrate an understanding of government policy, national priorities and local issues.

The role attracts a daily rate remuneration of £343.12 for a time commitment of two days per month. The appointment is for three years with the possibility of reappointment beyond that.

For full information on the appointments, please read the Applicant Information Pack accessed via the link below.

Closing date for applications is date 21 January 2019.

Scottish Ministers particularly welcome applications from groups currently under-represented on Scotland's public bodies, such as women, disabled people, those from minority ethnic communities, and people aged under 50. The public appointments process promotes, demonstrates and upholds equality of opportunity for all applicants.

Accessibility to public appointments is a fundamental requirement and the public appointments process promotes, demonstrates and upholds equality of opportunity and treatment to all applicants. The Scottish Government will always give consideration to disability-related reasonable adjustments that an applicant might request to enable them to meet the person specification and participate fully in the selection process.

Appointed on merit; committed to diversity and equality

Application Information

Please apply online. If you experience any difficulties accessing our website, or in the event that you require a word version of the application form, please contact the Public Appointments Team on (Freephone) 0300 244 1898, by email at, or by writing to the Public Appointments Team, Scottish Government, Area 3F North, Victoria Quay, Edinburgh EH6 6QQ.

Apply for this Vacancy

Additional Information

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