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Managing Director at The Alternative Board (Bristol North)", "How to become a Non-Executive Director
A really useful day for anyone with serious intentions of becoming a NED. The event was well structured with a good balance between the theory of corporate governance and NED responsibilities as well as allowing plenty of time for sharing experiences through group interaction
Mike Jones Director OBS Management Consultants Limited", "How to become a Non-Executive Director
\'\'The course was well constructed and delivered by David who has extensive knowledge of a range of boards, their structure and governance. It was particularly helpful to me as I am new to applying for NED roles and the guidance made me totally rethink what is required from the application process – i.e. this is not an operational role!  The delegate group was of a suitable size to allow for interaction and sharing of ideas and experience
Jane Paine Chief Executive Officer at Age UK North Lincolnshire Ltd", "How to become a Non-Executive Director

\'\'This course was excellent and greatly exceeded my expectations. The course format is interactive, with small-group teaching in a seminar/workshop format, led by an experienced Chartered Director who generously shared his personal experience
Christine Wilson Non-executive Director, Multi-Academy Trust", "How to become a Non-Executive Director
I would thoroughly recommend this course. It gave me an excellent overview of the role of a NED and a clear steer on how best to look for and be successful in becoming a NED. All my pre course questions were answered. The examples the tutor gave were interesting and stimulated good debate. The small size of the group allowed questions and good dialogue. Look no further for a course on this subject
Helen Sharpe Managing Director Education Division Priory Group", "How to become a Non-Executive Director
\'\'David is a solid expert. The overview of the role of a NED was very well presented. Highly recommended.
Jean-Philippe Perraud Founder at NEDonBoard", "Having attended one of David's Social Media seminars in the past, can I highly commend anyone still sitting on the bottom rung, watching everyone else climb the social media engagement ladder, to attend, listen and be enlightened by what David will no doubt convey Sam Finlay Experts in Creating Engaging Video & Animated Videos that Explain the Value of What You Do.", "\'\'I recently attended David's How to become a Non-Executive Director course. I can highly recommend this comprehensive and value-for-money all-day course. Class numbers were kept at a manageable size for maximum interaction, enabling everyone to contribute and get the most out of the day. It was interesting to note that the course attracted a diverse range of interested participants, ranging from someone in their first job to an experienced member of committees, to someone who had substantial work experience, quite removed from the corporate arena, who wanted to learn about and explore opportunities as an NED. The course content was extremely relevant and helpful including the different routes to becoming an NED. On the basis of this training, attendees could feel more confident about embarking on the next stage of applying for opportunities leading in the long-term to an NED role or two. David clearly has a wealth of experience and is to be congratulated for his extremely useful training that has been pitched at the right (user-friendly) level for participants from diverse backgrounds. Sally Aitchison Head of Legal", "How to become a Non-Executive Director
\'\'I thought the course was enlightening and very rich in content. I particularly liked the balance of case study analysis with emphasis on a NED's key responsibility. It was well structured and I'm sure I speak on behalf of all those who were present, when I say that the course offers a great deal of value to any aspiring or even existing NED who wants to make a success of their role
Poku Osei Programme Director at Babbasa", "Sales for Non-Sales Directors

\'\'I found this very useful , John really knew his stuff and made this engaging and materials were spot on and good interaction with other members on the course which added to the skill sharing- I learned a lot.
John Smith IT Resources Ltd.", "\'\'I really enjoyed the last meeting. The seminar in particular was the best Social Media session I have attended. I have managed to grow my twitter following from 50 to 582 and counting Ed Kenworthy IT Consultant at Alphatec Systems Ltd", "How to become a Non-Executive Director

\'\'An excellent course giving a clear picture of the role, the skills and characteristics required, the range of NED opportunities and the various routes to secure such positions. Particularly helpful focus on shaping your CV for this sector and the key skills required. As a bonus you also meet interesting people and useful contacts. A good career investment which will hopefully deliver quick, positive results.
John Hoy Independent Heritage Consultant - Hoy Consultancy; Chief Executive - Castle Howard and Owner, The Hoy 1997 Settlement.", "How to become a Non-Executive Director
\'\'I did the course in Bristol, in January on a chilly day. I received a warm welcome however and David brought the subject matter to life, made it practical, and tailored it to our specific objectives. The course structure made sense, we had enjoyable discussions, and the other people on the course (as usual with such things) were a good resource too. I can recommend it fully to anyone considering it. You'll be in capable and experienced hands.
Alex Nichols Director at Alex Nichols Consulting Ltd", "How to become a Non-Executive Director
A well structured and presented introduction to the responsibilities, challenges and attributes required of being a NED. It was thought-provoking. I have referred back to my copious comments in the comprehensive slide hand outs many times already
Simon C Jones, Interim Transformation Leader and Hidden Value Discoverer", "How to become a Non-Executive Director
I can thoroughly recommend this very well structured and informative course. It provides an excellent introduction to the remit, capabilities and attributes of NEDs.
Jim Whelan, Owner ORO Solutions Ltd", "I recently attended the Excellencia one-day course on How to become a Non-Executive Director run by David Doughty; a very experienced director. Prior to booking I researched a number of providers and found a high degree of commonality in course content. However, Excellencias fee was significantly lower than others, and around half that of one well-known provider. David covered all the salient points in a very professional and timely manner and was able to answer all my questions. I believe I am now well-prepared for NED roles and am very happy to recommend this course to those looking to follow a similar path. Ian Kirkby BSc, D.Mgmt, FCMI, FILM, FIC, MIoD, MCGIInterim Business Development Director at Association of Police and Crime Commissioners", ], numQuotes: 53, fadeDuration: 2, fadeoutDuration: 2, delay: 20, quotesInit: function(){ if (this.numQuotes

Marketing for Non-Marketing Directors - Interactive Video Course, Tuesday 19 January 2021

 
When:
January 19, 2021 @ 9:30 am – 3:00 pm
2021-01-19T09:30:00+00:00
2021-01-19T15:00:00+00:00
Where:
Zoom Video Conference
Cost:
£250 (ex VAT) discounts are available
Contact:
Debbie Wright
01437 731 161

How directors and boards can take great strides in their understanding of strategic marketing

Course Leader: Duncan Hall

An energetic business leader, with significant experience in sales, marketing, business, product, and process development gained in both start-up and corporate environments. Duncan is also a certified trainer/facilitator/coach of corporate continuous process improvement and customer experience programs.
Attendees on this interactive video course will be more effective in engaging with board level commercial teams over matters of marketing strategy - they will be able to more easily:
  • Understand the relationship between strategic marketing and company vision and mission;
  • Obtain clarity on strategy selection from both internal and external perspectives;
  • Provide constructive challenges to the commercial team;
  • Identify potential problems and corresponding solutions.

If you have ever wondered what strategic marketing is, and how it relates to the businesses with which you work; or if you have sat in board meetings wondering what on earth the marketing director was talking about, this course will be a great start in building your marketing knowledge and increasing your confidence in the subject.

 

Summary
Event
Strategic Marketing - Interactive Video Course, Tuesday 19 January 2021
Location
Zoom Video Conference,
Starting on
January 19, 2021
Ending on
January 19, 2021
Description
Attendees on this interactive video course will be more effective in engaging with board level commercial teams over matters of marketing strategy - they will be able to more easily: Understand the relationship between strategic marketing and company vision and mission; Obtain clarity on strategy selection from both internal and external perspectives; Provide constructive challenges to the commercial team; Identify potential problems and corresponding solutions. If you have ever wondered what strategic marketing is, and how it relates to the businesses with which you work; or if you have sat in board meetings wondering what on earth the marketing director was talking about, this course will be a great start in building your marketing knowledge and increasing your confidence in the subject.
Ticket Url
£250 (ex VAT) discounts are available

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