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Managing Director at The Alternative Board (Bristol North)", "How to become a Non-Executive Director
A really useful day for anyone with serious intentions of becoming a NED. The event was well structured with a good balance between the theory of corporate governance and NED responsibilities as well as allowing plenty of time for sharing experiences through group interaction Mike Jones Director OBS Management Consultants Limited", "How to become a Non-Executive Director
\'\'I did the course in Bristol, in January on a chilly day. I received a warm welcome however and David brought the subject matter to life, made it practical, and tailored it to our specific objectives. The course structure made sense, we had enjoyable discussions, and the other people on the course (as usual with such things) were a good resource too. I can recommend it fully to anyone considering it. You'll be in capable and experienced hands. Alex Nichols Director at Alex Nichols Consulting Ltd", "How to become a Non-Executive Director
I can recommend this course, it is very informative and will confirm research, skill requirements, responsibilities and legal obligations for a successful NED (NXD) role. Good interaction, networking with delegates and time for Q&A. Jim Gaudoin, Director of Bruel & Kjaer VTS Limited", "How to become a Non-Executive Director
Helpful and fulsome in opening up the channel of Non-Executive Director as a career path. I know considerably more about what is required and expected now and, of real practical benefit, how to go about seeking and finding a rewarding role as an NED. Highly recommended. James Millar Company Director, Entrepreneur, Consultant, Lawyer, Trustee", "Marketing for Non-Marketing Directors

\'\'Right from the start of the Marketing for Non-Marketing Directors course, the importance of marketing strategy to the future of any company was made plain; Duncan was very clear about the pivotal nature of the role of the board in marketing strategy, and the consequences - for the long-term sustainability of the company - of failure to engage. I consider myself duly forewarned! Chris Jones Managing Director Meta Mission Data", "I had the pleasure of attending a recent How to become a Non-Executive Director course that David ran.
As someone who not only runs their own business, has had a career and built up experience the opportunity to learn more about this was too good to miss.
David’s experience and expertise shone through as the day progressed – beginning with the roles, responsibilities, the legal aspects , the liabilities – all explained with examples of the good, the bad and the ugly of what has happened. David went through the skillset and actual case studies based on his career as an NED in all three sectors. This enabled there to be some great discussions where questions were answered. The structure of the day that David put together was second to none as I was taken through a well organised and flowing workshop – culminating in how I would secure a NED position. What was refreshing was the fact that David continually referred to his experience and not what you’d find in a text book coupled with a wealth of resources that are available. I would wholeheartedly recommend attending one of Execellensia courses that David runs and to point others that you know who may be interested in David’s direction. Sean Humby Director & host - Business Network (SW) Ltd, lunch time networking. And Accredited Sales through Service licensee", "How to become a Non-Executive Director
\'\'I attended the 19th July course in Bristol and found it to be very informative. Not only was there a wealth of technical information provided but there were numerous case studies - based on real incidents - which were really thought provoking.I would happily recommend this course to anybody who is considering taking up the challenge of being a Non-Executive Director Andy Farrall Founder Director of Management and Safety Training Ltd", "I recently attended David's one day introduction How to become a Non-Executive Director as part of my own professional development and to gain some insights for my clients too. David's breadth of experience, knowledge and practical guidance is inspiring. He is refreshingly frank, engaging and practical so I now have some next steps in terms of further reading, resources and action planning.
I would highly recommend David to anyone thinking about taking on a NED role Kim Jones Business Consultant & Coach, Director at High Growth Knowledge Company", "\'\'I recently attended David's How to become a Non-Executive Director course. I can highly recommend this comprehensive and value-for-money all-day course. Class numbers were kept at a manageable size for maximum interaction, enabling everyone to contribute and get the most out of the day. It was interesting to note that the course attracted a diverse range of interested participants, ranging from someone in their first job to an experienced member of committees, to someone who had substantial work experience, quite removed from the corporate arena, who wanted to learn about and explore opportunities as an NED. The course content was extremely relevant and helpful including the different routes to becoming an NED. On the basis of this training, attendees could feel more confident about embarking on the next stage of applying for opportunities leading in the long-term to an NED role or two. David clearly has a wealth of experience and is to be congratulated for his extremely useful training that has been pitched at the right (user-friendly) level for participants from diverse backgrounds. Sally Aitchison Head of Legal", "I found the How to become a Non-Executive Director course very informative and well presented. I would recommend it as a good overview of Board Function and personal requirements. It gave me clarity about things I thought I already knew but clearly did not. The small number of attendees made for a more personal interactive day which we all appreciated Maire Brankin, Director at Oxford Executive", "How to become a Non-Executive Director
I can thoroughly recommend this very well structured and informative course. It provides an excellent introduction to the remit, capabilities and attributes of NEDs. Jim Whelan, Owner ORO Solutions Ltd", "How to become a Non-Executive Director
The material, the course leader’s insights, and the opportunity to share thoughts and feelings with similarly inclined business people, made for a really valuable day. I came away with some clear actions. Bernard Grenville-Jones Chairman | NED | Entrepreneur", "\'\'interesting seminar on Social Media by David Doughty - I came away with 2 pages of things to do, which I got started on when I got home Inge Dowden Business Growth & Happiness Coach at Inge Dowden Coaching", "How to become a Non-Executive Director
I would thoroughly recommend this course. It gave me an excellent overview of the role of a NED and a clear steer on how best to look for and be successful in becoming a NED. All my pre course questions were answered. The examples the tutor gave were interesting and stimulated good debate. The small size of the group allowed questions and good dialogue. Look no further for a course on this subject Helen Sharpe Managing Director Education Division Priory Group", "Finance for Non-Finance Directors
Knowledgeable presenter Good solid coverage of core financial concepts - P&L, balance sheet, ratios Greg Watson, Chief Executive at GL Education Group", "How to become a Non-Executive Director
A well structured and presented introduction to the responsibilities, challenges and attributes required of being a NED. It was thought-provoking. I have referred back to my copious comments in the comprehensive slide hand outs many times already Simon C Jones, Interim Transformation Leader and Hidden Value Discoverer", "How to become a Non-Executive Director
A great introduction to the world of NEDs; well-structured and expertly delivered. Tony Gunby OBE MA FCMI, E-Commerce and Trusts Fundraiser at Helen & Douglas House", "How to become a Non-Executive Director
I found the day stimulating and informative. It confirmed many of the areas I was aware of working with a Board as a Company Secretary and refreshed my knowledge on some of the legal aspects of the role Barbara Suggitt Company Secretary at Hertfordshire Partnership NHS Foundation Trust", "How to become a Non-Executive Director
Excellent course giving a clear picture of the role, the skills and characteristics required, the range of NED opportunities and the various routes to secure such positions. As a bonus you also meet interesting people and useful contacts. A good career investment. Mark Lambert, Non-Executive Director", "How to become a Non-Executive Director is an essential introduction for those who seriously wish to pursue Non Executive Director Roles. The course, led by David Doughty an experienced and knowledgeable NED, is focused on the key information required to achieve your first position. It includes a discussion of the Non Executive Director Role, duties and liabilities, the relevant skill set and valid approaches to securing a NED position. The day includes case study work as well as interactive discussions of the course material. I thoroughly recommend this course which is good value for money. Nick Randle OBE Consultant/Interim Manager, Non-Executive Director", "How to become a Non-Executive Director
Having attended this course in the last few months I can confirm its value. Having held NED roles in my favoured area of engineering and manufacturing David opens the mind to the potential of other sectors and using ones transferable skills. Have set a strategy for personnel growth as NED – if I could just stop getting interim assignments Tony Hurley, Interim Manager in Manufacturing Recovery", "\'\'I really enjoyed the last meeting. The seminar in particular was the best Social Media session I have attended. I have managed to grow my twitter following from 50 to 582 and counting Ed Kenworthy IT Consultant at Alphatec Systems Ltd", "How to become a Non-Executive Director
As an introduction to the world of NED's this course is well structured to give an honest and practical insight in to how to identify and prepare for a move in this direction. Money well spent! John Cooper, Vice President, North West Europe at Weber-Stephen Products LLC United Kingdom", "How to become a Non-Executive Director
\'\'David is a solid expert. The overview of the role of a NED was very well presented. Highly recommended. Jean-Philippe Perraud Founder at NEDonBoard", "Sales for Non-Sales Directors

\'\'I found this very useful , John really knew his stuff and made this engaging and materials were spot on and good interaction with other members on the course which added to the skill sharing- I learned a lot. John Smith IT Resources Ltd.", "As someone who is looking to move into a Non-Executive Director role I found Excellencia's How to become a Non-Executive Director Course invaluable. It gives you a clear overview of what is required from a NED and helpful advice about how one goes about obtaining a position. It is also a very useful course for Businesses that are looking at implementing Board structure and responsibilities.
David Doughty leads the various sessions in a clear, concise & helpful manner Alan Clydesdale Providing Business Advisory Services to SMEs", "How to become a Non-Executive Director
\'\'I thought the course was enlightening and very rich in content. I particularly liked the balance of case study analysis with emphasis on a NED's key responsibility. It was well structured and I'm sure I speak on behalf of all those who were present, when I say that the course offers a great deal of value to any aspiring or even existing NED who wants to make a success of their role Poku Osei Programme Director at Babbasa", "Finance for Non-Finance Directors
Philip had an excellent wealth of experience & practical knowledge of a wide number of industries and was really warm & welcoming- An asset to the course! Alana Chalmers, Marketing Management & Business Development", "How to become a Non-Executive Director
\'\'The course was well constructed and delivered by David who has extensive knowledge of a range of boards, their structure and governance. It was particularly helpful to me as I am new to applying for NED roles and the guidance made me totally rethink what is required from the application process – i.e. this is not an operational role!  The delegate group was of a suitable size to allow for interaction and sharing of ideas and experience Jane Paine Chief Executive Officer at Age UK North Lincolnshire Ltd", "How to become a Non-Executive Director
I can thoroughly recommend this course and David. As well as meeting interesting colleagues, a great way to understand compliance, personal capabilities and skills needed to fulfil a NED role. A helpful and well structured intro into the NED world. Alli Hooton, Managing Consultant 3103 Human Resources Ltd", "Having attended Social Media for Beginners, I have both a fuller understanding of the positive impact that appropriate use of social media could have on my business and better technical knowledge of the different tools available. I would recommend this course to anyone wishing to engage in cost neutral but effective marketing. Paul Mayo Chairman at SaRS, Managing Director at SQEP Ltd", "How to become a Non-Executive Director
Well structured and informative course with plenty of time/room for group discussions. Ideal for anyone looking at NED roles. Luke Ireland, Business leader and Non Executive Director", ], numQuotes: 53, fadeDuration: 2, fadeoutDuration: 2, delay: 20, quotesInit: function(){ if (this.numQuotes

Marketing for Non-Marketing Directors - Interactive Video Course, Tuesday 19 January 2021

 
Calendar
Tickets
When:
January 19, 2021 @ 9:30 am – 3:00 pm
2021-01-19T09:30:00+00:00
2021-01-19T15:00:00+00:00
Where:
Zoom Video Conference
Cost:
£250 (ex VAT) discounts are available
Contact:
Debbie Wright
01437 731 161
Email
Event website
Marketing for Non-Marketing Directors

How directors and boards can take great strides in their understanding of strategic marketing

Course Leader: Duncan Hall

An energetic business leader, with significant experience in sales, marketing, business, product, and process development gained in both start-up and corporate environments. Duncan is also a certified trainer/facilitator/coach of corporate continuous process improvement and customer experience programs.
Attendees on this interactive video course will be more effective in engaging with board level commercial teams over matters of marketing strategy - they will be able to more easily:
  • Understand the relationship between strategic marketing and company vision and mission;
  • Obtain clarity on strategy selection from both internal and external perspectives;
  • Provide constructive challenges to the commercial team;
  • Identify potential problems and corresponding solutions.

If you have ever wondered what strategic marketing is, and how it relates to the businesses with which you work; or if you have sat in board meetings wondering what on earth the marketing director was talking about, this course will be a great start in building your marketing knowledge and increasing your confidence in the subject.

 

Summary
Event
​Strategic Marketing - Interactive Video Course, Tuesday 19 January 2021
Location
​ Zoom Video Conference,
Starting on
January 19, 2021
Ending on
January 19, 2021
Description
Attendees on this interactive video course will be more effective in engaging with board level commercial teams over matters of marketing strategy - they will be able to more easily: Understand the relationship between strategic marketing and company vision and mission; Obtain clarity on strategy selection from both internal and external perspectives; Provide constructive challenges to the commercial team; Identify potential problems and corresponding solutions. If you have ever wondered what strategic marketing is, and how it relates to the businesses with which you work; or if you have sat in board meetings wondering what on earth the marketing director was talking about, this course will be a great start in building your marketing knowledge and increasing your confidence in the subject.
Ticket Url
£250 (ex VAT) discounts are available

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