Marketing for Non-Marketing Directors – Interactive Video Course, Wednesday 25 November 2020

How directors and boards can take great strides in their understanding of strategic marketing

Course Leader: Duncan Hall

An energetic business leader, with significant experience in sales, marketing, business, product, and process development gained in both start-up and corporate environments. Duncan is also a certified trainer/facilitator/coach of corporate continuous process improvement and customer experience programs.

• Understand the relationship between strategic marketing and company vision and mission;
• Obtain clarity on strategy selection from both internal and external perspectives;
• Provide constructive challenges to the commercial team;
• Identify potential problems and corresponding solutions.

If you have ever wondered what strategic marketing is, and how it relates to the businesses with which you work; or if you have sat in board meetings wondering what on earth the marketing director was talking about, this course will be a great start in building your marketing knowledge and increasing your confidence in the subject.