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Managing Director at The Alternative Board (Bristol North)", "How to become a Non-Executive Director
\'\'I did the course in Bristol, in January on a chilly day. I received a warm welcome however and David brought the subject matter to life, made it practical, and tailored it to our specific objectives. The course structure made sense, we had enjoyable discussions, and the other people on the course (as usual with such things) were a good resource too. I can recommend it fully to anyone considering it. You'll be in capable and experienced hands. Alex Nichols Director at Alex Nichols Consulting Ltd", "How to become a Non-Executive Director

\'\'This course is a must for any aspiring NED and even established NED's as a refresher. The content and its delivery were well paced, informative and challenging in equal measures, led by a seasoned expert whose capabilities provide a wealth of knowledge to be drawn upon. Incredible value for money and should be part of a suite of courses leading to a more formal qualification for aspiring NEDs. 100% recommended, you will not be disappointed. Jon Cross Managing Director at Essenjay Associates Ltd", "Thank you for the interesting session on Social Media that I attended recently.
It was very thought provoking, and I left armed with a list of actions to take to improve the on-line presence of my business.
Thanks again. Sarah Schofield Owner of SchofieldVA, providing a wide range of business support services", "How to become a Non-Executive Director
\'\'I thought the course was enlightening and very rich in content. I particularly liked the balance of case study analysis with emphasis on a NED's key responsibility. It was well structured and I'm sure I speak on behalf of all those who were present, when I say that the course offers a great deal of value to any aspiring or even existing NED who wants to make a success of their role Poku Osei Programme Director at Babbasa", "How to become a Non-Executive Director
\'\'The course was a really thorough grounding in what it means to be a non-exec director and how you can apply your knowledge and skills to the role to good effect. The combination of useful information about corporate governance and directors' liabilities, a very experienced and insightful course lead in the form of David Doughty, and practical exercises about how to address particular situations that NEDs can expect to face made for a very interesting session, but also one which was directly applicable to my new role. Jane Ginnever FRSA Founding Director, SHIFT", "Marketing for Non-Marketing Directors

\'\'Right from the start of the Marketing for Non-Marketing Directors course, the importance of marketing strategy to the future of any company was made plain; Duncan was very clear about the pivotal nature of the role of the board in marketing strategy, and the consequences - for the long-term sustainability of the company - of failure to engage. I consider myself duly forewarned! Chris Jones Managing Director Meta Mission Data", "Sales for Non-Sales Directors

\'\'John delivered a thought provoking and insightful workshop. Ideal for Non-Executive Directors aspiring to fully understand sales and how to create strategic commercial value at board level Alastair McIvor Director of AMT Ltd", "How to become a Non-Executive Director
Well structured and informative course with plenty of time/room for group discussions. Ideal for anyone looking at NED roles. Luke Ireland, Business leader and Non Executive Director", "How to become a Non-Executive Director

\'\'An excellent course giving a clear picture of the role, the skills and characteristics required, the range of NED opportunities and the various routes to secure such positions. Particularly helpful focus on shaping your CV for this sector and the key skills required. As a bonus you also meet interesting people and useful contacts. A good career investment which will hopefully deliver quick, positive results. John Hoy Independent Heritage Consultant - Hoy Consultancy; Chief Executive - Castle Howard and Owner, The Hoy 1997 Settlement.", "How to become a Non-Executive Director
\'\'An invaluable course for anyone looking for NED roles. Expertly delivered, honest and action focussed. Extremely useful materials. Feel much better equipped for to pursue opportunities as a NED. Sumita Hutchison Chair of the Interim Commissioner for Race Equality, Lawyer", "How to become a Non-Executive Director
A well structured and presented introduction to the responsibilities, challenges and attributes required of being a NED. It was thought-provoking. I have referred back to my copious comments in the comprehensive slide hand outs many times already Simon C Jones, Interim Transformation Leader and Hidden Value Discoverer", "How to become a Non-Executive Director

\'\'I attended this course shortly after starting my first Non-Executive Director role and found David’s expertise and insight to be invaluable. The course also covers practical things such as how to go about finding Non-Executive Director roles – and so last week (6 months after I attended the course) I started my second NED role, and have an interview for a third one next week. I can highly recommend attending this course for current or aspiring NEDs. Neil Stevens Director, Sirius Partners Ltd, NED for Bristol Community Health and Stalis Ltd", "How to become a Non-Executive Director
I can thoroughly recommend this very well structured and informative course. It provides an excellent introduction to the remit, capabilities and attributes of NEDs. Jim Whelan, Owner ORO Solutions Ltd", "Finance for Non-Finance Directors
Knowledgeable presenter Good solid coverage of core financial concepts - P&L, balance sheet, ratios Greg Watson, Chief Executive at GL Education Group", "How to become a Non-Executive Director
A really useful day for anyone with serious intentions of becoming a NED. The event was well structured with a good balance between the theory of corporate governance and NED responsibilities as well as allowing plenty of time for sharing experiences through group interaction Mike Jones Director OBS Management Consultants Limited", "How to become a Non-Executive Director
The course covered the background to governance comprehensively but more usefully for me was some of the practical issues in becoming a non-executive director, particularly in the SME sector Graham Matthews", "\'\'interesting seminar on Social Media by David Doughty - I came away with 2 pages of things to do, which I got started on when I got home Inge Dowden Business Growth & Happiness Coach at Inge Dowden Coaching", "\'\'I really enjoyed the last meeting. The seminar in particular was the best Social Media session I have attended. I have managed to grow my twitter following from 50 to 582 and counting Ed Kenworthy IT Consultant at Alphatec Systems Ltd", "How to become a Non-Executive Director
I found the day stimulating and informative. It confirmed many of the areas I was aware of working with a Board as a Company Secretary and refreshed my knowledge on some of the legal aspects of the role Barbara Suggitt Company Secretary at Hertfordshire Partnership NHS Foundation Trust", "How to become a Non-Executive Director
Helpful and fulsome in opening up the channel of Non-Executive Director as a career path. I know considerably more about what is required and expected now and, of real practical benefit, how to go about seeking and finding a rewarding role as an NED. Highly recommended. James Millar Company Director, Entrepreneur, Consultant, Lawyer, Trustee", "How to become a Non-Executive Director
The material, the course leader’s insights, and the opportunity to share thoughts and feelings with similarly inclined business people, made for a really valuable day. I came away with some clear actions. Bernard Grenville-Jones Chairman | NED | Entrepreneur", "How to become a Non-Executive Director
I would thoroughly recommend this course. It gave me an excellent overview of the role of a NED and a clear steer on how best to look for and be successful in becoming a NED. All my pre course questions were answered. The examples the tutor gave were interesting and stimulated good debate. The small size of the group allowed questions and good dialogue. Look no further for a course on this subject Helen Sharpe Managing Director Education Division Priory Group", "I recently attended the Excellencia one-day course on How to become a Non-Executive Director run by David Doughty; a very experienced director. Prior to booking I researched a number of providers and found a high degree of commonality in course content. However, Excellencias fee was significantly lower than others, and around half that of one well-known provider. David covered all the salient points in a very professional and timely manner and was able to answer all my questions. I believe I am now well-prepared for NED roles and am very happy to recommend this course to those looking to follow a similar path. Ian Kirkby BSc, D.Mgmt, FCMI, FILM, FIC, MIoD, MCGIInterim Business Development Director at Association of Police and Crime Commissioners", "How to become a Non-Executive Director
A great introduction to the world of NEDs; well-structured and expertly delivered. Tony Gunby OBE MA FCMI, E-Commerce and Trusts Fundraiser at Helen & Douglas House", "How to become a Non-Executive Director
I can thoroughly recommend this course and David. As well as meeting interesting colleagues, a great way to understand compliance, personal capabilities and skills needed to fulfil a NED role. A helpful and well structured intro into the NED world. Alli Hooton, Managing Consultant 3103 Human Resources Ltd", "How to become a Non-Executive Director
I recently attended Excellencia's NED course written and run by the highly experienced David Doughty. In one day you cover an enormous amount of ground where the topics include, Governance, Risk, Information, Due Diligence, Solvency, NED role including required skills, duties and liabilities and finally how to win a position. I recommend it highly. Nick Bailey Managing Director Apexselling Limited", "I had the pleasure of attending 'How to become a Non-Executive Director' one day course in Bristol yesterday delivered by David Doughty. The content, course leader and fellow attendees were a breath of fresh air. I went with an open mind, unsure whether my skill set and experiences were suitable and allow me to offer any value to a board. I left with no doubt that they were.

The course content was really informative and very pragmatic. At end of the day, not only did I understand the role and liabilities of a NED but also the legal framework within which they operate, the more technical areas that you need to be familiar with, where to find out more information specific to the company you are working with and how to find a NED position in the public, private and voluntary sectors. Above all though, I left with the confidence that I really did have something to offer.

For anyone wondering whether their future may include a NED position, I would recommend that you consider this course as a good starting point. Roger Wills Managing Director at Wills & Blair Ltd", "How to become a Non-Executive Director
\'\'The course was well constructed and delivered by David who has extensive knowledge of a range of boards, their structure and governance. It was particularly helpful to me as I am new to applying for NED roles and the guidance made me totally rethink what is required from the application process – i.e. this is not an operational role!  The delegate group was of a suitable size to allow for interaction and sharing of ideas and experience Jane Paine Chief Executive Officer at Age UK North Lincolnshire Ltd", "I found the How to become a Non-Executive Director course very informative and well presented. I would recommend it as a good overview of Board Function and personal requirements. It gave me clarity about things I thought I already knew but clearly did not. The small number of attendees made for a more personal interactive day which we all appreciated Maire Brankin, Director at Oxford Executive", "\'\'I recently attended David's How to become a Non-Executive Director course. I can highly recommend this comprehensive and value-for-money all-day course. Class numbers were kept at a manageable size for maximum interaction, enabling everyone to contribute and get the most out of the day. It was interesting to note that the course attracted a diverse range of interested participants, ranging from someone in their first job to an experienced member of committees, to someone who had substantial work experience, quite removed from the corporate arena, who wanted to learn about and explore opportunities as an NED. The course content was extremely relevant and helpful including the different routes to becoming an NED. On the basis of this training, attendees could feel more confident about embarking on the next stage of applying for opportunities leading in the long-term to an NED role or two. David clearly has a wealth of experience and is to be congratulated for his extremely useful training that has been pitched at the right (user-friendly) level for participants from diverse backgrounds. Sally Aitchison Head of Legal", "As someone who is looking to move into a Non-Executive Director role I found Excellencia's How to become a Non-Executive Director Course invaluable. It gives you a clear overview of what is required from a NED and helpful advice about how one goes about obtaining a position. It is also a very useful course for Businesses that are looking at implementing Board structure and responsibilities.
David Doughty leads the various sessions in a clear, concise & helpful manner Alan Clydesdale Providing Business Advisory Services to SMEs", "I found the How to become a Non-Executive Director workshop really insightful and useful in helping understand both the role of an NED and with creating your own plan on becoming an NED. I would recommend this workshop to anyone who is considering doing just that. Dave Harrison Co-Founder and Director at 10Eighty", "How to become a Non-Executive Director
As an introduction to the world of NED's this course is well structured to give an honest and practical insight in to how to identify and prepare for a move in this direction. Money well spent! John Cooper, Vice President, North West Europe at Weber-Stephen Products LLC United Kingdom", "How to become a Non-Executive Director

\'\'This course was excellent and greatly exceeded my expectations. The course format is interactive, with small-group teaching in a seminar/workshop format, led by an experienced Chartered Director who generously shared his personal experience Christine Wilson Non-executive Director, Multi-Academy Trust", "How to become a Non-Executive Director
\'\'David is a solid expert. The overview of the role of a NED was very well presented. Highly recommended. Jean-Philippe Perraud Founder at NEDonBoard", "How to become a Non-Executive Director
I can recommend this course, it is very informative and will confirm research, skill requirements, responsibilities and legal obligations for a successful NED (NXD) role. Good interaction, networking with delegates and time for Q&A. Jim Gaudoin, Director of Bruel & Kjaer VTS Limited", "Unlike many courses I have attended in the past, How to become a Non-Executive Director went beyond just the technical aspects of being a 'Non-Exec', and reflected on the differences in the approach required compared to being an Exec Director.
It allows you to make a fully informed decision on whether a Non Exec role is right for you, and if it is, how to go about finding opportunities.
An invaluable day of learning! Alastair Lewis Managing Director at Carlisle Support Services Ltd", ], numQuotes: 53, fadeDuration: 2, fadeoutDuration: 2, delay: 20, quotesInit: function(){ if (this.numQuotes

Marketing for Non-Marketing Directors - Interactive Video Course, Wednesday 25 November 2020

 
Calendar
Tickets
When:
November 25, 2020 @ 9:30 am – 3:00 pm
2020-11-25T09:30:00+00:00
2020-11-25T15:00:00+00:00
Where:
Zoom Video Conference
Cost:
£250 (ex VAT) discounts are available
Contact:
Debbie Wright
01437 731 161
Email
Event website
Marketing for Non-Marketing Directors

How directors and boards can take great strides in their understanding of strategic marketing

Course Leader: Duncan Hall

An energetic business leader, with significant experience in sales, marketing, business, product, and process development gained in both start-up and corporate environments. Duncan is also a certified trainer/facilitator/coach of corporate continuous process improvement and customer experience programs.
Attendees on this interactive video course will be more effective in engaging with board level commercial teams over matters of marketing strategy - they will be able to more easily:
  • Understand the relationship between strategic marketing and company vision and mission;
  • Obtain clarity on strategy selection from both internal and external perspectives;
  • Provide constructive challenges to the commercial team;
  • Identify potential problems and corresponding solutions.

If you have ever wondered what strategic marketing is, and how it relates to the businesses with which you work; or if you have sat in board meetings wondering what on earth the marketing director was talking about, this course will be a great start in building your marketing knowledge and increasing your confidence in the subject.

 

Summary
Event
​Strategic Marketing - Interactive Video Course, Wednesday 25 November 2020
Location
​ Zoom Video Conference,
Starting on
November 25, 2020
Ending on
November 25, 2020
Description
Attendees on this interactive video course will be more effective in engaging with board level commercial teams over matters of marketing strategy - they will be able to more easily: Understand the relationship between strategic marketing and company vision and mission; Obtain clarity on strategy selection from both internal and external perspectives; Provide constructive challenges to the commercial team; Identify potential problems and corresponding solutions. If you have ever wondered what strategic marketing is, and how it relates to the businesses with which you work; or if you have sat in board meetings wondering what on earth the marketing director was talking about, this course will be a great start in building your marketing knowledge and increasing your confidence in the subject.
Ticket Url
£250 (ex VAT) discounts are available

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